Master Program

Master in Luxury Brand Management

The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. The program includes disciplines in luxury marketing, communication and event planning, brand management, retail, e-commerce and search for new trends. Graduates will be able to apply systematic and creative solutions for a range of challenges arising in the industry.

Courses for Master of Arts in Management are divided into 3 main categories: Core courses (42 ECTS/11 courses) which are obligatory and Specialisation courses (12 ECTS/3 courses) which are introduced during the 2nd semester of the program and Seminars and Workshops (6 ECTS). In the end of the studies the student is obliged to prepare a Master Thesis (30 ECTS) OR complete an Internship* (30 ECTS).

Language: English

Degree Awarded: Master of Arts in Luxury Brand Management

Start dates: October and February (Candidates can apply for and join the individual program throughout the year)**

*The best students get the opportunity to do internship during the last semester of the program

**Credits can be transferred from your previous University’s program

Course details

1.5
years
90
Credits
30
hours of seminars

Courses

Here are some specialization courses you need to complete

Luxury Brand Analyses and Marketing Strategies
Advanced Luxury Product Design
Advanced Luxury Brand Management

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