The Master of Business Administration program major in Event Management provides an overview of different types of events and their specific requirements in terms of operational planning. This course will analyze the motivations and expectations of clients today and the evolving event environment. The students will study concepts and the frameworks relating to planning, decision-making and operational procedures for venue selection, logistics, budgeting, human resource planning and service providers. The course breaks down the concept of an event and provides the framework and tools to create value and deliver a successful event experience. At the end of the program students are required to complete an internship, which will give them practical experience and shape their theoretical knowledge in the industry.
Examples of Career Opportunities
Pro Sports Teams;
International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA;
Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury);
Brands and sponsorships (Red Bull, Omega, Rolex);
Arenas (O2, Allianz Arena);
Theme parks (Disney, Four Flags, EURO Park);
Duration: 3 semesters (1.5 years): 2 semesters + Master thesis/internship*
Start dates: October and February
Credits: 90 ECTS**
Degree Awarded: Master of Business Administration Major in Event Management
*The best students get the opportunity to do internship during the last semester of the program
**Credits can be transferred from your previous University’s program
Here are some specialization courses you need to complete
for Winter Semester 2020 is untill 30st of November.