Master of Business Administration (MBA) Major in Luxury Brand Management

Degree Overview

The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. The program includes disciplines in luxury marketing, communication and event planning, brand management, retail, e-commerce and search for new trends. Graduates will be able to apply systematic and creative solutions for a range of challenges arising in the industry.

Course Benefits

The luxury Master programme is a comprehensive luxury programme providing students with a deep understanding & know how of international luxury strategy & management.
Specific programme disciplines range from value creation, brand management, luxury clients behaviours, luxury communication, retail, ecommerce… to new luxury trends.
Courses are taught in small classes allowing a personalized education approach.
Through a well balanced combination of theory and business case studies, students develop a solid knowledge of market practices in a context where businesses are evolving.
The students transform their knowledge into skills and expertise in either an internship of 6 months or working on a research thesis on a subject of luxury.
Experienced industry experts and highly qualified faculty members will not only bring their know how but will also prepare the students to pursue a successful career in Luxury.

Skills After Completion

• Leadership
• Analytical & critical thinking
• Decision making
• Project development & management
• Brand management
• Multicultural teams management
• Event creation & management
• Communication management

Companies

Louis Vuitton Moët Hennessy, Gucci, Porsche, Balenciaga, Nike, Rolex, Swarovski, Audemars Piguet, Ferrari, Patek Philippe, Cartier, Tiffany, Chanel, Hermès, La Prairie, L’Oréal, Hilton Worldwide, Tesla, Apple, Versace, Hublot, Christian Louboutin, Bulgari, Coty…

Meet the teacher

Industry visit to Alpina Gstaad

Career Opportunities

• Marketing Manager
• Trade Marketing Executive
• Key Account Executive
• International Sales Coordinator
• Product Manager
• Area Sales Manager
• Business Development Manager
• International Trade coordinator
• Communication Manager

Course Structure

Year 1 - Semester 1

• Luxury Brand Analyses and Marketing Strategies
• Brand Identity in the Luxury Sector
• Managing Jewellery and Luxury Watches
• Critical Thinking
• Business Communication
• Luxury Goods and Services Markets
• Industrial Workshops
• High Performance Leadership
• Empowering Your Future

Year 1 - Semester 2

• HR Management
• Business Communication
• Entrepreneurship
• Luxury Quality Management
• Luxury Product Design
• Luxury Brand Management
• External Seminars
• Industrial Workshops

Year 2 - Semester 3

• Master Thesis or Internship*

* The best students get the opportunity to do internship during the last semester of the program that we provide

Exchange and Transfer Students

Students who would like to change educational institution with their credits intact need to present an official grade transcript followed by a seal and signature of the respective educational institution. Enrolment is possible throughout the entire academic year, granted a prospective student has enough verified credits. SSHE follows the European curriculum of ECTS. However, other curriculums (American, British and etc.) are also accepted once all the grades have been verified.

Tuitions Fees

Registration fee	2 000 CHF
First Year
1 Semester	14 000 CHF
2 Semester	16 000 CHF
Second Year
Thesis fee and supervising*	200 CHF
TOTAL COST	32 200 CHF

Scholarships

Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit. It is important to note that the aforementioned scholarship covers the tuition fees only (accommodation, living and other expenses are not included). Students, who wish to receive partial scholarship of merit, must send their applications with a complete set of admission documents and state in separate letter the reason, why they need scholarship. Each case is examined on an individual basis. Important: being a private business school, Swiss School of Higher Education does not provide any full scholarships or financial aid.