Master of Business Administration (MBA) Major in Event Management

Degree Overview

The Master of Business Administration program with a major in Event Management provides an overview of different and various types of International, National and Local events and their specific dynamics and knowledge requirements.

Demand is growing in the Event Industry with an estimated 200 million people who work in the Event Management field. These festivals, sports events, music concerts, conferences, exhibitions and meetings are an economic and social driver for many companies, cities, regions and countries. Examples of these include: The Montreux Jazz Festival, The Olympics, the World Cup, the Rio de Janerio Carnival and the Davos Economic Forum.

Students who have graduated with a Diploma in Master of Business Administration have found exciting jobs with International companies such as: UEFA, FIFA, IOC, FIBA and a variety of major Event Companies and Organizations.

The Event Management program provides students with many career options at higher levels as it combines a number of profound business disciplines, such as management, marketing, finance, business communication, business ethics and many others that are needed to further your career in this dynamic field.

Course Benefits

This Event Management course breaks down the concept of an event and provides the knowledge and tools to create value and deliver a successful event experience for your stakeholders, sponsors and participants.

The course studies are designed to offer a mix of lectures, case studies, workshops and guest speakers who bring their experience and knowledge to the student’s studies and education enabling students to respond to the various challenges and implications.

The students will also study concepts and the frameworks relating to event planning, management, decision-making and operational procedures in a wide variety of areas such as venue selection, logistics, budgeting, human resource planning and service providers.

Our faculty members bring a vast range of knowledge and in-field experience to the students and with small classes the learning is very personalized.

Skills After Completion

• Event Feasibility and Development
• Strategic Event Creation
• Operational Event Planning
• Corporate Event Planning
• Venue Selection
• Financial Event Planning
• Secure Sponsorships for Events
• Fundraising Strategies for Events
• Event Logistics Management
• Risk Assessment & Crisis Management
• Delivering Sustainable Events

Course Teacher

Student's View

Career Opportunities

• Professional Sports Teams
• International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA
• Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
• Brands and sponsorships (Red Bull, Omega, Rolex)
• Arenas (O2, Allianz Arena)
• Theme parks (Disney, Four Flags, EURO Park)
• Movies production
• TV production
• Meetings, Incentives, Conferences and Meetings (MICE)

Course Structure

Year 1 - Semester 1

• Management Accounting
• International Marketing
• Venue and facilities management
• Entrepreneurship
• Managing Major Events and Sport Facilities
• Strategic Business Management
• Event Sponsorship & Fundraising
• Industrial Workshops
• Career Seminar
• Negotiation

Year 1 - Semester 2

• Advanced Business Law
• PR and Media Management
• Customer Relationship Management
• Financial Management
• Strategic event planning
• Planning and Financial Management for Events
• Hospitality management
• Industrial Workshops

Year 2 - Semester 3

• Master Thesis or Internship*

* The best students get the opportunity to do internship during the last semester of the program that we provide

Exchange and Transfer Students

Students who would like to change educational institution with their credits intact need to present an official grade transcript followed by a seal and signature of the respective educational institution. Enrolment is possible throughout the entire academic year, granted a prospective student has enough verified credits. SSHE follows the European curriculum of ECTS. However, other curriculums (American, British and etc.) are also accepted once all the grades have been verified.

Tuitions Fees

Registration fee	2 000 CHF
First Year
1 Semester	14 000 CHF
2 Semester	16 000 CHF
Second Year
Thesis fee and supervising*	200 CHF
TOTAL COST	32 200 CHF

Scholarships

Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit. It is important to note that the aforementioned scholarship covers the tuition fees only (accommodation, living and other expenses are not included). Students, who wish to receive partial scholarship of merit, must send their applications with a complete set of admission documents and state in separate letter the reason, why they need scholarship. Each case is examined on an individual basis. Important: being a private business school, Swiss School of Higher Education does not provide any full scholarships or financial aid.