Bachelor of Business Administration (BBA) Major in Luxury Brand Management

Program type:
Undergraduate
Study mode:
,
Start dates:
September and February
Duration:
6 semesters (3 Years)
Credits:
185 ECTS
Language:
English
Accreditated by:
EduQua
Degree Awarded:
Bachelor of Business Administration with a Major in Luxury Brand Management

Degree Overview

The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is and how to analyze and maintain good relationship with customers. The program provides students with both luxury branding and business management skills.

Meet the teacher

Course Structure

Year 1 - Semester 1
  • Accounting I
  • Introduction to Micro-economics
  • Marketing Management
  • Business Ethics
  • Entrepreneurship
  • HR Management
  • Business Communication
  • Industrial Visits
Year 1 - Semester 2
  • Accounting II
  • Globalization and International Business
  • Digital Marketing
  • Introduction to Macro-economics
  • Information Systems
  • Critical Thinking
  • Leadership and Teams
  • Career Orientation
Year 2 - Semester 3
  • Brand Identity in the Luxury Sector
  • Managing Organizational Change
  • Business Law I
  • Luxury Quality Management
  • Customer Relationship Management
  • International Marketing
  • Finance
  • Industrial Visits
Year 2 - Semester 4
  • Negotiation Skills
  • Statistics
  • Luxury Goods and Services Markets
  • New Business Development
  • Luxury Product Design
  • Cost Management
  • Business Law II
  • Negotiating
Year 3 - Semester 5
  • Social Business Management
  • Luxury Brand Analyses and Marketing Strategies
  • Fashion Forecasting
  • Luxury Brand Management
  • Counterfeits in the Luxury Sector
  • Managing Jewellery and Luxury Watches
  • Retail Management
  • Industrial Visits
Year 3 - Semester 6
  • Bachelor Thesis or Internship*
* The best students get the opportunity to do internship during the last semester of the program that we provide

After the successful completion of the course by the student an official graduation ceremony will be held where the Bachelor Degree Diploma awarded in Luxury Brand Management will be given.

Exchange and Transfer Students

Students who would like to change universities with their credits intact need to present an official grade transcript followed by a seal and signature of the respective university. Enrolment is possible throughout the entire academic year, granted a prospective student has enough verified credits. SSHE follows the European curriculum of ECTS. However, other curriculums (American, British and etc.) are also accepted once all the grades have been verified.

Tuitions Fees

Registration fee 2 000 CHF
First Year
1 Semester 12 000 CHF
2 Semester 14 000 CHF
Second Year
3 Semester 14 000 CHF
4 Semester 14 000 CHF
Third Year
5 Semester 14 000 CHF
6 Semester 14 000 CHF
TOTAL COST 84 000 CHF

Scholarships

Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit. It is important to note that the aforementioned scholarship covers the tuition fees only (accommodation, living and other expenses are not included). Students, who wish to receive partial scholarship of merit, must send their applications with a complete set of admission documents and state in separate letter the reason, why they need scholarship. Each case is examined on an individual basis. Important: being a private university, Swiss School of Higher Education does not provide any full scholarships or financial aid.

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