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Bachelor of Business Administration (BBA) Major in Event Management

Program type:
Undergraduate
Study mode:
,
Start dates:
September and February
Duration:
6 semesters (3 Years)
Credits:
185 ECTS
Language:
English
Accreditated by:
EduQua
Degree Awarded:
Bachelor of Business Administration with a Major in Event Management

Degree Overview

The Bachelor of Arts Program in Event Management explores the concepts, characteristics, and management of local and international events in various locations. It focuses on what makes an event successful and includes aspects of creation, planning, finance, marketing, operations, and human resources. The Event Management course is designed to offer a mix of lectures, case studies, workshops, guest speakers and interactive sessions; and provides an opportunity for practical application of theory and the experience of delivering a live event.

Meet the teacher

Career opportunities

  • Pro Sports Teams
  • International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA
  • Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
  • Brands and sponsorships (Red Bull, Omega, Rolex)
  • Arenas (O2, Allianz Arena)
  • Theme parks (Disney, Four Flags, EURO Park)
  • Movies
  • TV production

Course Structure

Year 1 - Semester 1
  • Accounting I
  • Introduction to Micro-economics
  • Marketing Management
  • Business Ethics
  • Entrepreneurship
  • HR Management
  • Business Communication
  • Industrial Visits
Year 1 - Semester 2
  • Accounting II
  • Globalization and International Business
  • Digital Marketing
  • Introduction to Macro-economics
  • Information Systems
  • Critical Thinking
  • Leadership and Teams
  • Career Orientation
Year 2 - Semester 3
  • Introduction to Event Management
  • Managing Organizational Change
  • Business Law I
  • Operations Management and Logistics
  • Customer Relationship Management
  • International Marketing
  • Finance
  • Industrial Visits
Year 2 - Semester 4
  • Negotiation Skills
  • Statistics
  • Planning and Financial Management for Events
  • New Business Development
  • Food and Beverage Management
  • Cost Management
  • Business Law II
  • Negotiating
Year 3 - Semester 5
  • Social Business Management
  • Sustainable Events Management
  • Foundation of Hospitality Management
  • Conference and Event Planning
  • Advanced Meeting Planning
  • Managing International Events
  • Fundraising for Events
  • Industrial Visits
Year 3 - Semester 6
  • Bachelor Thesis or Internship*
* The best students get the opportunity to do internship during the last semester of the program that we provide

After the successful completion of the course by the student an official graduation ceremony will be held where the Bachelor Degree Diploma awarded in Event Management will be given.

Exchange and Transfer Students

Students who would like to change universities with their credits intact need to present an official grade transcript followed by a seal and signature of the respective university. Enrolment is possible throughout the entire academic year, granted a prospective student has enough verified credits. SSHE follows the European curriculum of ECTS. However, other curriculums (American, British and etc.) are also accepted once all the grades have been verified.

Tuitions Fees

Registration fee2 000 CHF
First Year
1 Semester 12 000 CHF
2 Semester 14 000 CHF
Second Year
3 Semester 14 000 CHF
4 Semester 14 000 CHF
Third Year
5 Semester 14 000 CHF
6 Semester 14 000 CHF
TOTAL COST84 000 CHF

Scholarships

Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit. It is important to note that the aforementioned scholarship covers the tuition fees only (accommodation, living and other expenses are not included). Students, who wish to receive partial scholarship of merit, must send their applications with a complete set of admission documents and state in separate letter the reason, why they need scholarship. Each case is examined on an individual basis.

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