Bachelor of Business Administration (BBA) Major in Event Management

Program type:
Start dates:
September and February
6 semesters (3 Years)
185 ECTS
Accreditated by:
Degree Awarded:
Bachelor of Business Administration with a Major in Event Management

Degree Overview

The Bachelor of Arts Program in Event Management explores the concepts, characteristics and management of events in various locations allowing the student to acquire solid knowledge of business processes and analytical techniques as well as sound technical skills. This course offers aspects of creation, finance, marketing, risk assessment and human resources.

Demand is growing in the Event Industry with an estimated 200 million people who work in the Event Management field. These festivals, sports events, music concerts, conferences, exhibitions and meetings are an economic and social driver for many companies, cities, regions and countries. Examples of these include: The Montreux Jazz Festival, The Olympics, the World Cup, the Rio de Janerio Carnival and the Davos Economic Forum.

Students who have graduated with diplomas in Bachelor Event Management have found jobs with major companies such as: UEFA, FIFA, IOC, FIBA and a variety of Event Companies.

Course Benefits

The Event Management studies are designed to offer a mix of lectures, case studies, workshops and guest speakers who bring their experience and knowledge to the classroom enabling students to respond to the various challenges and implications.

This course breaks down the concept of an event and provides the knowledge and tools to create value and deliver a successful event experience for the stakeholders, sponsors and participants.

Our faculty members bring a large range of knowledge and in-field experiences to students and with small classes the learning is very personalized.

Skills After Completion

  • Event Feasibility and Development
  • Strategic Event Creation
  • Operational Event Planning
  • Corporate Event Planning
  • Venue Selection
  • Financial Event Planning
  • Secure Sponsorships for Events
  • Fundraising Strategies for Events
  • Event Logistics Management
  • Risk Assessment & Crisis Management
  • Delivering Sustainable Events

Course Teacher

Student's View

Career Opportunities

  • Professional Sports Teams
  • International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA
  • Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
  • Brands and sponsorships (Red Bull, Omega, Rolex)
  • Arenas (O2, Allianz Arena)
  • Theme parks (Disney, Four Flags, EURO Park)
  • Movies production
  • TV production
  • Meetings, Incentives, Conferences and Meetings (MICE)

Course Structure

Year 1 - Semester 1
  • Accounting I
  • Introduction to Micro-economics
  • Marketing Management
  • Business Ethics
  • Entrepreneurship
  • HR Management
  • Business Communication
  • Industrial Visits
Year 1 - Semester 2
  • Accounting II
  • Globalization and International Business
  • Digital Marketing
  • Introduction to Macro-economics
  • Information Systems
  • Critical Thinking
  • Leadership and Teams
  • Career Orientation
Year 2 - Semester 3
  • Introduction to Event Management
  • Managing Organizational Change
  • Business Law I
  • Venue & Facility Management
  • Customer Relationship Management
  • International Marketing
  • Finance
  • Industrial Visits
Year 2 - Semester 4
  • Negotiation Skills
  • Statistics
  • Planning and Financial Management for Events
  • New Business Development
  • Food and Beverage Management
  • Cost Management
  • Business Law II
  • Negotiating
Year 3 - Semester 5
  • Sustainability & Risk Management for Events
  • Sustainable Events Management
  • Foundation of Hospitality Management
  • Conference and Event Planning
  • Advanced Meeting Planning
  • Managing International Events
  • Event Sponsorship & Fundraising
  • Industrial Visits
Year 3 - Semester 6
  • Bachelor Thesis or Internship*
* The best students get the opportunity to do internship during the last semester of the program that we provide

After the successful completion of the course by the student an official graduation ceremony will be held where the Bachelor Degree Diploma awarded in Event Management will be given.

Exchange and Transfer Students

Students who would like to change educational institution with their credits intact need to present an official grade transcript followed by a seal and signature of the respective educational institution. Enrolment is possible throughout the entire academic year, granted a prospective student has enough verified credits. SSHE follows the European curriculum of ECTS. However, other curriculums (American, British and etc.) are also accepted once all the grades have been verified.

Tuitions Fees

Registration fee 2 000 CHF
First Year
1 Semester 12 000 CHF
2 Semester 14 000 CHF
Second Year
3 Semester 14 000 CHF
4 Semester 14 000 CHF
Third Year
5 Semester 14 000 CHF
Thesis fee and supervising* 200 CHF

* subject to change


Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit. It is important to note that the aforementioned scholarship covers the tuition fees only (accommodation, living and other expenses are not included). Students, who wish to receive partial scholarship of merit, must send their applications with a complete set of admission documents and state in separate letter the reason, why they need scholarship. Each case is examined on an individual basis. Important: being a private business school, Swiss School of Higher Education does not provide any full scholarships or financial aid.

SSHE facts and numbers


Faculty nationality mix


Students nationality mix

22 / 26

Bachelor / Master students average age


Faculty to students ratio


Job placement rate
(within first six months)


Students overall satisfaction of the school
(based on the SSHE internal students satisfaction survey)

Have any questions?

Tuitions Fees | Admission Process | Scholarships

Do you require further or more specific information? Feel free to pose your inquiry via the form, and a member of our team will promptly reach out to you