Whether you are looking to work for a leading brand or wish to start your own company, this program will give you a needed skill-set to be an effective manager and start a career in the fashion and luxury industry.
The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from marketing, strategic development to finance. It helps students understand how the products should be positioned, their role in the market, as well as how to analyze and maintain good relationship with customers. The program provides students with both luxury branding and business management skills.
The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. The program includes disciplines in luxury marketing, communication and event planning, brand management, retail, e-commerce and search for new trends. Graduates will be able to apply systematic and creative solutions for a range of challenges arising in the industry.
Some Core Courses in Luxury Brand Management:
Introduction to Microeconomics
Globalization and International Business
Customer Relationship Management
Social Business Management
Business Law I
Some Specialisation Courses in Luxury Brand Management:
Management in Luxury Goods
Advanced Luxury Product Design
Luxury Brand Analyses and Marketing Strategies
Luxury Quality Management