Bachelor of Business Administration (BBA) Major in Luxury Brand Management

Degree Overview

The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is and how to analyze and maintain good relationship with customers. The program provides students with both luxury branding and business management skills.

Course Benefits

The luxury bachelor will enable students to understand the fundamentals of Luxury as well as to acquire solid knowledge of the specificities of Luxury Brand Management.
The mix of inspiring lecture together with real case studies prepare students to the reality of the luxury workplace.
Guest speakers and highly qualified faculty members bring their unique experience & knowledge to the students enabling them to respond to today’s and tomorrow’s challenges.
The programme includes management courses as well as specialized luxury courses such as luxury brand identity, luxury product design, luxury goods & services, luxury brand management…
All courses are taught in small classes to offer a more personalised education approach.

Skills After Completion

• Soft skills
• Communication
• Brand Management
• Negotiation
• Retail Management
• Customer Relationship Management
• Design Management
• Fashion forecasting

Companies

Louis Vuitton Moët Hennessy, Gucci, Porsche, Balenciaga, Nike, Rolex, Swarovski, Audemars Piguet, Ferrari, Patek Philippe, Cartier, Tiffany, Chanel, Hermès, La Prairie, L’Oréal, Hilton Worldwide, Tesla, Apple, Versace, Hublot, Christian Louboutin, Bulgari, Coty…

Meet the teacher

Industry visit to Alpina Gstaad

Career Opportunities

• Junior Product Manager
• Brand Manager
• Digital manager
• Community manager
• Customer Relationship Manager
• Project manager (on & offline)
• Marketing assistant
• Design manager

Course Structure

Year 1 - Semester 1

• Accounting I
• Introduction to Micro-economics
• Marketing Management
• Business Ethics
• Entrepreneurship
• HR Management
• Business Communication
• Industrial Visits

Year 1 - Semester 2

• Accounting II
• Globalization and International Business
• Digital Marketing
• Introduction to Macro-economics
• Information Systems
• Critical Thinking
• Leadership and Teams
• Career Orientation

Year 2 - Semester 3

• Brand Identity in the Luxury Sector
• Managing Organizational Change
• Business Law I
• Luxury Quality Management
• Customer Relationship Management
• International Marketing
• Finance
• Industrial Visits

Year 2 - Semester 4

• Negotiation Skills
• Statistics
• Luxury Goods and Services Markets
• New Business Development
• Luxury Product Design
• Cost Management
• Business Law II
• Negotiating

Year 3 - Semester 5

• Social Business Management
• Luxury Brand Analyses and Marketing Strategies
• Fashion Forecasting
• Luxury Brand Management
• Counterfeits in the Luxury Sector
• Managing Jewellery and Luxury Watches
• Retail Management
• Industrial Visits

Year 3 - Semester 6

• Bachelor Thesis or Internship*

* The best students get the opportunity to do internship during the last semester of the program that we provide

Exchange and Transfer Students

Students who would like to change universities with their credits intact need to present an official grade transcript followed by a seal and signature of the respective university. Enrolment is possible throughout the entire academic year, granted a prospective student has enough verified credits. SSHE follows the European curriculum of ECTS. However, other curriculums (American, British and etc.) are also accepted once all the grades have been verified.

Tuitions Fees

Registration fee	2 000 CHF
First Year
1 Semester	12 000 CHF
2 Semester	14 000 CHF
Second Year
3 Semester	14 000 CHF
4 Semester	14 000 CHF
Third Year
5 Semester	14 000 CHF
Thesis fee and supervising*	200 CHF
TOTAL COST	70 200 CHF

Scholarships

Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit. It is important to note that the aforementioned scholarship covers the tuition fees only (accommodation, living and other expenses are not included). Students, who wish to receive partial scholarship of merit, must send their applications with a complete set of admission documents and state in separate letter the reason, why they need scholarship. Each case is examined on an individual basis. Important: being a private university, Swiss School of Higher Education does not provide any full scholarships or financial aid.