Degree Overview
The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is and how to analyze and maintain good relationship with customers. The program provides students with both luxury branding and business management skills.
Course Benefits
The luxury bachelor will enable students to understand the fundamentals of Luxury as well as to acquire solid knowledge of the specificities of Luxury Brand Management.
The mix of inspiring lecture together with real case studies prepare students to the reality of the luxury workplace.
Guest speakers and highly qualified faculty members bring their unique experience & knowledge to the students enabling them to respond to today’s and tomorrow’s challenges.
The programme includes management courses as well as specialized luxury courses such as luxury brand identity, luxury product design, luxury goods & services, luxury brand management…
All courses are taught in small classes to offer a more personalised education approach.
Skills After Completion
- Soft skills
- Communication
- Brand Management
- Negotiation
- Retail Management
- Customer Relationship Management
- Design Management
- Fashion forecasting
Companies
Louis Vuitton Moët Hennessy, Gucci, Porsche, Balenciaga, Nike, Rolex, Swarovski, Audemars Piguet, Ferrari, Patek Philippe, Cartier, Tiffany, Chanel, Hermès, La Prairie, L’Oréal, Hilton Worldwide, Tesla, Apple, Versace, Hublot, Christian Louboutin, Bulgari, Coty…
Meet the teacher
Industry visit to Alpina Gstaad
Career Opportunities
- Junior Product Manager
- Brand Manager
- Digital manager
- Community manager
- Customer Relationship Manager
- Project manager (on & offline)
- Marketing assistant
- Design manager
Course Structure
Year 1 - Semester 1
- Accounting I
- Introduction to Micro-economics
- Marketing Management
- Business Ethics
- Entrepreneurship
- HR Management
- Business Communication
- Industrial Visits
Year 1 - Semester 2
- Accounting II
- Globalization and International Business
- Digital Marketing
- Introduction to Macro-economics
- Information Systems
- Critical Thinking
- Leadership and Teams
- Career Orientation
Year 2 - Semester 3
- Brand Identity in the Luxury Sector
- Managing Organizational Change
- Business Law I
- Luxury Quality Management
- Customer Relationship Management
- International Marketing
- Finance
- Industrial Visits
Year 2 - Semester 4
- Negotiation Skills
- Statistics
- Luxury Goods and Services Markets
- New Business Development
- Luxury Product Design
- Cost Management
- Business Law II
- Negotiating
Year 3 - Semester 5
- Social Business Management
- Luxury Brand Analyses and Marketing Strategies
- Fashion Forecasting
- Luxury Brand Management
- Counterfeits in the Luxury Sector
- Managing Jewellery and Luxury Watches
- Retail Management
- Industrial Visits
Year 3 - Semester 6
- Bachelor Thesis or Internship*
After the successful completion of the course by the student an official graduation ceremony will be held where the Bachelor Degree Diploma awarded in Luxury Brand Management will be given.
Exchange and Transfer Students
Students who would like to change universities with their credits intact need to present an official grade transcript followed by a seal and signature of the respective university. Enrolment is possible throughout the entire academic year, granted a prospective student has enough verified credits. SSHE follows the European curriculum of ECTS. However, other curriculums (American, British and etc.) are also accepted once all the grades have been verified.Tuitions Fees
Registration fee | 2 000 CHF |
---|---|
First Year | |
1 Semester | 12 000 CHF |
2 Semester | 14 000 CHF |
Second Year | |
3 Semester | 14 000 CHF |
4 Semester | 14 000 CHF |
Third Year | |
5 Semester | 14 000 CHF |
Thesis fee and supervising* | 200 CHF |
TOTAL COST | 70 200 CHF |
* subject to change